Ever tried something unorthodox to appeal to a different audience for your business? The creative minds over at Buick did just that: they wanted to target a younger demographic, so they came up with a Pinterest contest to design the interior and exterior of the company’s 2013 Encore luxury car. How would this target younger … Continue reading From Pinterest board to concept car
Similar to the old adage about that falling tree, if you tweet in the middle of the forest and there’s nobody around to read it, will it make a sound impact? Well, first of all, you’re going to get horrible reception in the middle of the forest. Secondly, it’s easy for your message to get … Continue reading When is the best time to tweet?