Socially Smart: Turkish Airlines

Though companies engage in social media marketing every day, it’s rare to reach that pinnacle achievement. Yes, folks, we are talking about going VIRAL! (In a good way, not a sickbed sort of way.) How have hospitality and tourism companies been managing their social media campaigns? We’ll examine several businesses over the coming months and see how they’ve done.

First up: Turkish Airlines. At Strauss Media, we’ve had a soft spot for Turkey thanks to an extended visit to Istanbul, Izmir, Antalya, and Ephesus. If you ever make it to Turkey, the enormous, awe-inspiring Hagia Sophia in Istanbul should be at the top of your to-see list. A close second is the ancient city of Ephesus, remarkably preserved down to a backgammon table etched in marble.

So of course we were Turkish Delighted (sorry) when Turkish Airlines unveiled a TV ad that went viral last year. In it, basketball phenom Kobe Bryant and soccer star Lionel Messi battle to win a young fan’s heart, but ice cream triumphs at the end. Check it out:

At last count, the ad had nearly 105 million views – definitely an effective use in the digital marketing sphere. What digital campaigns has your company successfully executed?

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