“Tweeting” honey badger drums up business for Johannesburg Zoo

It’s a lot of work keeping up a Twitter feed, but it’s even harder when you have claws.

That hasn’t stopped BG, Johannesburg Zoo’s resident – and now famous – media-savvy honey badger, who “tweets” at @ZooTweetsLive. Armed with the desire to boost crowds and overall awareness – but limited funds – the Jo’burg Zoo appointed BG as the world’s first “live-tweeting badger.”

How does it work? As BG wanders around his enclosure, he sets off infrared motion sensors, six in all, or cameras, all strategically rigged throughout his habitat. This triggers one of hundreds of prewritten tweets, some combined with a snapshot of the moment. Who can resist this bathing beauty?

The honey badger has made his rounds in the media circus, including TED Talks, Time, MSN, Huffington Post, and more. Was it a success? You bet. With 5,000 followers in the first week alone, 618% return on investment, and six million dollars earned media, BG’s campaign is a smash. While zoo visitor numbers aren’t available, it’s clear the digital world has gone mad for the badge.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s