Where should you invest your marketing dollars?

You’ve got a marketing budget and you want answers: is email or social media a better investment in the digital marketing war?

Our friends at Hostpapa threw together email marketing and social media marketing for a few battle rounds to slug it out and analyzed the results to see who emerged victorious. Though email and social media both have their unique benefits – only 61 percent of Internet users access social media, for example, but email lags far behind in growth – who delivers the knockout punch?



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