Multi-device mayhem: two-thirds of Hong Kong travelers book trips on three devices

If you’re a travel marketer, you’d better get your cross-platform strategy in order – and fast. A recent study found a whopping 65 percent of travelers in Hong Kong used three devices to book their flights. Market research company GFK conducted a study among these travelers who would be making a trip during the following … Continue reading Multi-device mayhem: two-thirds of Hong Kong travelers book trips on three devices