What’s in store for the travel advertising industry in 2015? If there’s one thing we love here at Strauss Media, it’s a good infographic. The folks at Expedia Media Solutions and PhoCusWright did not disappoint. In 2015, expect to see: Robust Growth: Travel display ad spend will top $395 million in 2015, compared with $366 million in 2013. Increased Social … Continue reading Travel advertising: Trends taking off in 2015 [INFOGRAPHIC]
Cut-and-paste is a marketer’s worst nightmare and the very cradle of “dark media,” or digital content sharing that can’t be tracked using traditional methods. For example, if friends are making travel plans in a group chat via text, Mike might cut and paste a link to ABC Tropical Resort into the group text. The rest … Continue reading Is “dark media” ruining your marketing plan?