Dial a local business… via Facebook ad

Score one for the little guys: As part of its “local awareness” objective, Facebook today introduced a new feature allowing its users to telephone a business through a “Call Now” button on newsfeed ads.

When the initial campaign launched in October 2014, local businesses who bought Facebook ad space could target nearby potential customers. With this latest addition, mobile users interested in contacting the business can tap the “Call Now” button, which opens a user’s phone keypad and automatically dials the number listed.

Via marketingland.com

Previously, businesses could include “Get Directions” and “Like” buttons on their pages, but the “Call Now” button is Facebook’s first feature to truly connect consumer and local business owner.