Vegetable paint and homemade computers: one company’s eco-friendly campaign

An organic food retailer recently launched an ad campaign as fresh as its wares. It was into a high-tech, CGI-ed world that French company Biocoop loosed its carefully crafted lo-fi marketing efforts. The brand’s top priority is environmental responsibility and executives wanted messaging to embody this concept, charging Paris ad agency Fred & Farid with … Continue reading Vegetable paint and homemade computers: one company’s eco-friendly campaign