The explosive growth of social media and content marketing means more opportunities to promote your brand. With so many companies vying for attention in the digital sphere, how do you stand out? The answer lies in engaging storytelling. Creating a story around your product allows you to shape consumer brand perception. After years of declining sales, Apple rebounded after its … Continue reading Storytelling is magic for brands
It’s been almost 21 years since the premiere of the first web banner ad, hearkening an era of constant innovation in the digital marketing field. So what are these latest revelations? The IAB (Internet Advertising Bureau) Engage conference this week probed this question, with experts revealing their findings about some of the biggest brands in the world. … Continue reading Superfans, content, and convenience: How the biggest brands ensure the future of digital marketing
eBay just unveiled a delightfully creative online ad campaign to showcase its endless wares. In these “Shop a Song” spots, products playfully dip in and out of the screen as a tune plays, each item somehow matching the lyrics. In the “Only the Good Die Young Collection,” when Billy Joel croons, “You got a nice … Continue reading Shop a song with eBay
Speakers from four of the biggest companies in the digital sphere – Facebook, Pandora, Snapchat, and Twitter – offered expertise on marketing to those elusive millennials during a panel at ZenithOptimedia Group’s Mobile Day in New York on Tuesday. Why the specific focus on this age group? While earlier generations were receptive to traditional print, radio, and … Continue reading What do millennials want?
An organic food retailer recently launched an ad campaign as fresh as its wares. It was into a high-tech, CGI-ed world that French company Biocoop loosed its carefully crafted lo-fi marketing efforts. The brand’s top priority is environmental responsibility and executives wanted messaging to embody this concept, charging Paris ad agency Fred & Farid with … Continue reading Vegetable paint and homemade computers: one company’s eco-friendly campaign
Score one for the little guys: As part of its “local awareness” objective, Facebook today introduced a new feature allowing its users to telephone a business through a “Call Now” button on newsfeed ads. When the initial campaign launched in October 2014, local businesses who bought Facebook ad space could target nearby potential customers. With this latest addition, … Continue reading Dial a local business… via Facebook ad
In an inspired ad campaign to herald Netflix’s arrival in Australia, broadband and cable company Optus recruited comedian Ricky Gervais to deadpan his way through a series of short ads to promote its partnership with the video streaming service. Karen Phipson of Optus explained: “Key to the strategy was to approach this through a lens of entertainment and let … Continue reading Ricky Gervais urges Aussies to watch Netflix. Or not. He doesn’t care.
If you’re a travel marketer, you’d better get your cross-platform strategy in order – and fast. A recent study found a whopping 65 percent of travelers in Hong Kong used three devices to book their flights. Market research company GFK conducted a study among these travelers who would be making a trip during the following … Continue reading Multi-device mayhem: two-thirds of Hong Kong travelers book trips on three devices