Storytelling is magic for brands

The explosive growth of social media and content marketing means more opportunities to promote your brand. With so many companies vying for attention in the digital sphere, how do you stand out? The answer lies in engaging storytelling. Creating a story around your product allows you to shape consumer brand perception. After years of declining sales, Apple rebounded after its … Continue reading Storytelling is magic for brands

Superfans, content, and convenience: How the biggest brands ensure the future of digital marketing

It’s been almost 21 years since the premiere of the first web banner ad, hearkening an era of constant innovation in the digital marketing field. So what are these latest revelations? The IAB (Internet Advertising Bureau) Engage conference this week probed this question, with experts revealing their findings about some of the biggest brands in the world. … Continue reading Superfans, content, and convenience: How the biggest brands ensure the future of digital marketing

What do millennials want?

Speakers from four of the biggest companies in the digital sphere – Facebook, Pandora, Snapchat, and Twitter – offered expertise on marketing to those elusive millennials during a panel at ZenithOptimedia Group’s Mobile Day in New York on Tuesday. Why the specific focus on this age group? While earlier generations were receptive to traditional print, radio, and … Continue reading What do millennials want?

Vegetable paint and homemade computers: one company’s eco-friendly campaign

An organic food retailer recently launched an ad campaign as fresh as its wares. It was into a high-tech, CGI-ed world that French company Biocoop loosed its carefully crafted lo-fi marketing efforts. The brand’s top priority is environmental responsibility and executives wanted messaging to embody this concept, charging Paris ad agency Fred & Farid with … Continue reading Vegetable paint and homemade computers: one company’s eco-friendly campaign

Ricky Gervais urges Aussies to watch Netflix. Or not. He doesn’t care.

In an inspired ad campaign to herald Netflix’s arrival in Australia, broadband and cable company Optus recruited comedian Ricky Gervais to deadpan his way through a series of short ads to promote its partnership with the video streaming service. Karen Phipson of Optus explained: “Key to the strategy was to approach this through a lens of entertainment and let … Continue reading Ricky Gervais urges Aussies to watch Netflix. Or not. He doesn’t care.

California tourism site gets facelift

Visit California has unveiled a sleeker site for the state’s direct marketing organization (DMO). As a former California girl myself, it’s refreshing to see the digital portal align itself more closely with the natural beauty and excitement of the Golden State. Visit California will be the crown jewel in a media marketing plan costing $100 million a year. A … Continue reading California tourism site gets facelift

Another type of Netflix (and GoPro, and Hulu, and Pandora) trial

Marriott, following a PR disaster in which it briefly blocked personal wifi hotspots, strives to win public favor once more by introducing access to Netflix, GoPro, Hulu, and Pandora at select properties. There’s a catch, though – guests must already have a subscription to some of these services. In a pilot program at eight locations, … Continue reading Another type of Netflix (and GoPro, and Hulu, and Pandora) trial

Travel advertising: Trends taking off in 2015 [INFOGRAPHIC]

What’s in store for the travel advertising industry in 2015? If there’s one thing we love here at Strauss Media, it’s a good infographic. The folks at Expedia Media Solutions and PhoCusWright did not disappoint. In 2015, expect to see: Robust Growth: Travel display ad spend will top $395 million in 2015, compared with $366 million in 2013. Increased Social … Continue reading Travel advertising: Trends taking off in 2015 [INFOGRAPHIC]