Guest blogging can be a terrific potential opportunity for you to shine – all while conveniently directing traffic to your own website – but only if you know what you’re doing. Here are three ways a guest blogger can fail – and three ways you can make that post a smash hit instead. Mistake #1: … Continue reading How to fail at guest blogging in three easy steps
The explosive growth of social media and content marketing means more opportunities to promote your brand. With so many companies vying for attention in the digital sphere, how do you stand out? The answer lies in engaging storytelling. Creating a story around your product allows you to shape consumer brand perception. After years of declining sales, Apple rebounded after its … Continue reading Storytelling is magic for brands
It’s been almost 21 years since the premiere of the first web banner ad, hearkening an era of constant innovation in the digital marketing field. So what are these latest revelations? The IAB (Internet Advertising Bureau) Engage conference this week probed this question, with experts revealing their findings about some of the biggest brands in the world. … Continue reading Superfans, content, and convenience: How the biggest brands ensure the future of digital marketing
eBay just unveiled a delightfully creative online ad campaign to showcase its endless wares. In these “Shop a Song” spots, products playfully dip in and out of the screen as a tune plays, each item somehow matching the lyrics. In the “Only the Good Die Young Collection,” when Billy Joel croons, “You got a nice … Continue reading Shop a song with eBay
Speakers from four of the biggest companies in the digital sphere – Facebook, Pandora, Snapchat, and Twitter – offered expertise on marketing to those elusive millennials during a panel at ZenithOptimedia Group’s Mobile Day in New York on Tuesday. Why the specific focus on this age group? While earlier generations were receptive to traditional print, radio, and … Continue reading What do millennials want?
An organic food retailer recently launched an ad campaign as fresh as its wares. It was into a high-tech, CGI-ed world that French company Biocoop loosed its carefully crafted lo-fi marketing efforts. The brand’s top priority is environmental responsibility and executives wanted messaging to embody this concept, charging Paris ad agency Fred & Farid with … Continue reading Vegetable paint and homemade computers: one company’s eco-friendly campaign
In an inspired ad campaign to herald Netflix’s arrival in Australia, broadband and cable company Optus recruited comedian Ricky Gervais to deadpan his way through a series of short ads to promote its partnership with the video streaming service. Karen Phipson of Optus explained: “Key to the strategy was to approach this through a lens of entertainment and let … Continue reading Ricky Gervais urges Aussies to watch Netflix. Or not. He doesn’t care.
Visit California has unveiled a sleeker site for the state’s direct marketing organization (DMO). As a former California girl myself, it’s refreshing to see the digital portal align itself more closely with the natural beauty and excitement of the Golden State. Visit California will be the crown jewel in a media marketing plan costing $100 million a year. A … Continue reading California tourism site gets facelift
Marriott, following a PR disaster in which it briefly blocked personal wifi hotspots, strives to win public favor once more by introducing access to Netflix, GoPro, Hulu, and Pandora at select properties. There’s a catch, though – guests must already have a subscription to some of these services. In a pilot program at eight locations, … Continue reading Another type of Netflix (and GoPro, and Hulu, and Pandora) trial
Cut-and-paste is a marketer’s worst nightmare and the very cradle of “dark media,” or digital content sharing that can’t be tracked using traditional methods. For example, if friends are making travel plans in a group chat via text, Mike might cut and paste a link to ABC Tropical Resort into the group text. The rest … Continue reading Is “dark media” ruining your marketing plan?