Storytelling is magic for brands

The explosive growth of social media and content marketing means more opportunities to promote your brand. With so many companies vying for attention in the digital sphere, how do you stand out? The answer lies in engaging storytelling. Creating a story around your product allows you to shape consumer brand perception. After years of declining sales, Apple rebounded after its … Continue reading Storytelling is magic for brands

30 predictions for social media & social media marketing

As December dawns in a flurry of gift-wrapping and cocoa-drinking, prediction lists start their steady creep across the internet, with every technology prognosticator, online marketing expert, and social media blogger clamoring to forecast the potential state of our digital world next year. They might be right; they might be wrong – only time will tell. So, what’s in store for us on … Continue reading 30 predictions for social media & social media marketing

Dial a local business… via Facebook ad

Score one for the little guys: As part of its “local awareness” objective, Facebook today introduced a new feature allowing its users to telephone a business through a “Call Now” button on newsfeed ads. When the initial campaign launched in October 2014, local businesses who bought Facebook ad space could target nearby potential customers. With this latest addition, … Continue reading Dial a local business… via Facebook ad

How a 113-year-old brand saved Christmas (or at least invigorated its holiday sales)

Everyone knows The Polar Express, the massively popular children’s tale from 1985 that spawned the Oscar-nominated film. Less common knowledge: Lionel LLC, the 113-year-old toy company, is the only manufacturer holding the official license to release collectible Polar Express-themed train sets. With the 10th anniversary of the film approaching, Lionel aimed to harness the attention … Continue reading How a 113-year-old brand saved Christmas (or at least invigorated its holiday sales)

Brits may say “Cheerio” to Instagram, Facebook, Flickr photo rights

Brits, take notice: your Instagram, Facebook, and Flickr photos may now be up for grabs. The Enterprise and Regulatory Reform Act includes sweeping changes concerning social media image ownership. It passed parliament and last week, it received Royal Assent to become law. Says Digital Trends reporter Francis Bea, “The clause that’s a cause for genuine … Continue reading Brits may say “Cheerio” to Instagram, Facebook, Flickr photo rights

Twitter, Google go transparent with information requests

Did you know today is Data Privacy Day? And what better way to celebrate than with new reports from Twitter and Google about government and rights holders’ requests for user information in 2012? Google, the internet giant that it is, received far more requests than Twitter, with about 21,000 requests from July through December last … Continue reading Twitter, Google go transparent with information requests