Storytelling is magic for brands

The explosive growth of social media and content marketing means more opportunities to promote your brand. With so many companies vying for attention in the digital sphere, how do you stand out? The answer lies in engaging storytelling. Creating a story around your product allows you to shape consumer brand perception. After years of declining sales, Apple rebounded after its … Continue reading Storytelling is magic for brands

30 predictions for social media & social media marketing in 2016

As the last month of 2015 dawns in a flurry of gift-wrapping and cocoa-drinking, prediction lists start their steady creep across the internet, with every technology prognosticator, online marketing expert, and social media blogger clamoring to forecast the potential state of our digital world in 2016. They might be right; they might be wrong – only time will tell. So, what’s in … Continue reading 30 predictions for social media & social media marketing in 2016

Dial a local business… via Facebook ad

Score one for the little guys: As part of its “local awareness” objective, Facebook today introduced a new feature allowing its users to telephone a business through a “Call Now” button on newsfeed ads. When the initial campaign launched in October 2014, local businesses who bought Facebook ad space could target nearby potential customers. With this latest addition, … Continue reading Dial a local business… via Facebook ad

How a 113-year-old brand saved Christmas (or at least invigorated its holiday sales)

Everyone knows The Polar Express, the massively popular children’s tale from 1985 that spawned the Oscar-nominated film. Less common knowledge: Lionel LLC, the 113-year-old toy company, is the only manufacturer holding the official license to release collectible Polar Express-themed train sets. With the 10th anniversary of the film approaching, Lionel aimed to harness the attention … Continue reading How a 113-year-old brand saved Christmas (or at least invigorated its holiday sales)

Sixty Things You Should Know About Social Media in Travel

Via Tnooz, by Julie McNamee from Webnwords. Here’s a selection of mostly social media tips that I picked up from World Travel Market in London this week. Social media’s “Dirty Little Secret” (Social data) Sarah Kennedy Ellis – Sabre Labs 1) Instagram is the place to be for brands – people engage with brands 40 times … Continue reading Sixty Things You Should Know About Social Media in Travel

Brits may say “Cheerio” to Instagram, Facebook, Flickr photo rights

Brits, take notice: your Instagram, Facebook, and Flickr photos may now be up for grabs. The Enterprise and Regulatory Reform Act includes sweeping changes concerning social media image ownership. It passed parliament and last week, it received Royal Assent to become law. Says Digital Trends reporter Francis Bea, “The clause that’s a cause for genuine … Continue reading Brits may say “Cheerio” to Instagram, Facebook, Flickr photo rights

Twitter, Google go transparent with information requests

Did you know today is Data Privacy Day? And what better way to celebrate than with new reports from Twitter and Google about government and rights holders’ requests for user information in 2012? Google, the internet giant that it is, received far more requests than Twitter, with about 21,000 requests from July through December last … Continue reading Twitter, Google go transparent with information requests

How to get Facebook “likes” starting from zero – let’s go!

Found a fabulous article from social media specialist Kevin Gomez over at Supercool Creative. Hey, with a name like “Supercool Creative,” you really can’t go wrong. – S.S. For brands and startups alike, Facebook is a great social media channel to promote your image, increase your fan base and reach your audience. The interaction between … Continue reading How to get Facebook “likes” starting from zero – let’s go!