The explosive growth of social media and content marketing means more opportunities to promote your brand. With so many companies vying for attention in the digital sphere, how do you stand out? The answer lies in engaging storytelling. Creating a story around your product allows you to shape consumer brand perception. After years of declining sales, Apple rebounded after its … Continue reading Storytelling is magic for brands
Brits, take notice: your Instagram, Facebook, and Flickr photos may now be up for grabs. The Enterprise and Regulatory Reform Act includes sweeping changes concerning social media image ownership. It passed parliament and last week, it received Royal Assent to become law. Says Digital Trends reporter Francis Bea, “The clause that’s a cause for genuine … Continue reading Brits may say “Cheerio” to Instagram, Facebook, Flickr photo rights
Reblogged from Mashable.com – an insightful op-ed on the #4 app in the App Store. How do you think Vine will affect the social media landscape? – SS by Chris Taylor It’s the kind of moment that comes rarely, but tech journalists live for it: a service is launched with little fanfare and receives a … Continue reading What makes Vine so hot?