Storytelling is magic for brands

The explosive growth of social media and content marketing means more opportunities to promote your brand. With so many companies vying for attention in the digital sphere, how do you stand out? The answer lies in engaging storytelling. Creating a story around your product allows you to shape consumer brand perception. After years of declining sales, Apple rebounded after its … Continue reading Storytelling is magic for brands

Brits may say “Cheerio” to Instagram, Facebook, Flickr photo rights

Brits, take notice: your Instagram, Facebook, and Flickr photos may now be up for grabs. The Enterprise and Regulatory Reform Act includes sweeping changes concerning social media image ownership. It passed parliament and last week, it received Royal Assent to become law. Says Digital Trends reporter Francis Bea, “The clause that’s a cause for genuine … Continue reading Brits may say “Cheerio” to Instagram, Facebook, Flickr photo rights