The explosive growth of social media and content marketing means more opportunities to promote your brand. With so many companies vying for attention in the digital sphere, how do you stand out? The answer lies in engaging storytelling. Creating a story around your product allows you to shape consumer brand perception. After years of declining sales, Apple rebounded after its … Continue reading Storytelling is magic for brands
If you’re a travel marketer, you’d better get your cross-platform strategy in order – and fast. A recent study found a whopping 65 percent of travelers in Hong Kong used three devices to book their flights. Market research company GFK conducted a study among these travelers who would be making a trip during the following … Continue reading Multi-device mayhem: two-thirds of Hong Kong travelers book trips on three devices
Gone are the days where plane passengers squint at TV monitors five rows ahead, straining for the punchline in the latest Adam Sandler movie. Effective this April, United Airlines will stream inflight content directly to your iOS device on select aircraft. The initial rollout will affect Airbus A319, Airbus A320, Boeing 747-400 and select 777-200 … Continue reading Will your next flight be BYOD – Bring Your Own Device – as airlines offer streaming inflight content?
…let’s fix it. Mobile use is impacting marketing campaigns in a big way. Most people grab their nearest device when they want to check their email and more often, that device is a smartphone. Recent Nielsen data indicates more than 50 percent of U.S. mobile subscribers own smartphones, a number that continues to grow. More … Continue reading So your mobile email marketing campaign sucks
I’ll confess: I’m a Starbucks addict. Give me a tall, venti, grande anything and I am set for the rest of the day. So we have some particularly exciting news coming out of Square Wallet today: the mobile payment system just added 7,000 Starbucks locations to its roster. Starbucks customers are already fairly savvy when … Continue reading Thousands of Starbucks… for Square Wallet