Storytelling is magic for brands

The explosive growth of social media and content marketing means more opportunities to promote your brand. With so many companies vying for attention in the digital sphere, how do you stand out? The answer lies in engaging storytelling. Creating a story around your product allows you to shape consumer brand perception. After years of declining sales, Apple rebounded after its … Continue reading Storytelling is magic for brands

Multi-device mayhem: two-thirds of Hong Kong travelers book trips on three devices

If you’re a travel marketer, you’d better get your cross-platform strategy in order – and fast. A recent study found a whopping 65 percent of travelers in Hong Kong used three devices to book their flights. Market research company GFK conducted a study among these travelers who would be making a trip during the following … Continue reading Multi-device mayhem: two-thirds of Hong Kong travelers book trips on three devices

Will your next flight be BYOD – Bring Your Own Device – as airlines offer streaming inflight content?

Gone are the days where plane passengers squint at TV monitors five rows ahead, straining for the punchline in the latest Adam Sandler movie. Effective this April, United Airlines will stream inflight content directly to your iOS device on select aircraft. The initial rollout will affect Airbus A319, Airbus A320, Boeing 747-400 and select 777-200 … Continue reading Will your next flight be BYOD – Bring Your Own Device – as airlines offer streaming inflight content?