Storytelling is magic for brands

The explosive growth of social media and content marketing means more opportunities to promote your brand. With so many companies vying for attention in the digital sphere, how do you stand out? The answer lies in engaging storytelling. Creating a story around your product allows you to shape consumer brand perception. After years of declining sales, Apple rebounded after its … Continue reading Storytelling is magic for brands

KLM, Airbnb team up for airplane sleepover

“Spacious Airplane Apartment,” trumpets the Airbnb listing. In one of our favorite promotions of the season, KLM and Airbnb have combined forces to create a fun promotion to commemorate the retirement of one of KLM’s planes in Amsterdam. KLM’s last MD-11 aircraft will be transformed into a small “apartment” where the winning bidder will spend the … Continue reading KLM, Airbnb team up for airplane sleepover

How a 113-year-old brand saved Christmas (or at least invigorated its holiday sales)

Everyone knows The Polar Express, the massively popular children’s tale from 1985 that spawned the Oscar-nominated film. Less common knowledge: Lionel LLC, the 113-year-old toy company, is the only manufacturer holding the official license to release collectible Polar Express-themed train sets. With the 10th anniversary of the film approaching, Lionel aimed to harness the attention … Continue reading How a 113-year-old brand saved Christmas (or at least invigorated its holiday sales)

“Tweeting” honey badger drums up business for Johannesburg Zoo

It’s a lot of work keeping up a Twitter feed, but it’s even harder when you have claws. That hasn’t stopped BG, Johannesburg Zoo’s resident – and now famous – media-savvy honey badger, who “tweets” at @ZooTweetsLive. Armed with the desire to boost crowds and overall awareness – but limited funds – the Jo’burg Zoo … Continue reading “Tweeting” honey badger drums up business for Johannesburg Zoo

Crowdsourcing Colorado: citizens to rebrand the state

Everyone’s got an opinion. Now Colorado’s citizens have the chance to make their opinions known as the state turns to the masses and asks for their input on rebranding efforts. The new campaign, “Making Colorado,” asks people to submit their ideas, tweets, and photos that capture Colorado’s spirit. All material will be evaluated after the … Continue reading Crowdsourcing Colorado: citizens to rebrand the state

How to get Facebook “likes” starting from zero – let’s go!

Found a fabulous article from social media specialist Kevin Gomez over at Supercool Creative. Hey, with a name like “Supercool Creative,” you really can’t go wrong. – S.S. For brands and startups alike, Facebook is a great social media channel to promote your image, increase your fan base and reach your audience. The interaction between … Continue reading How to get Facebook “likes” starting from zero – let’s go!