Storytelling is magic for brands

The explosive growth of social media and content marketing means more opportunities to promote your brand. With so many companies vying for attention in the digital sphere, how do you stand out? The answer lies in engaging storytelling. Creating a story around your product allows you to shape consumer brand perception. After years of declining sales, Apple rebounded after its … Continue reading Storytelling is magic for brands

Another type of Netflix (and GoPro, and Hulu, and Pandora) trial

Marriott, following a PR disaster in which it briefly blocked personal wifi hotspots, strives to win public favor once more by introducing access to Netflix, GoPro, Hulu, and Pandora at select properties. There’s a catch, though – guests must already have a subscription to some of these services. In a pilot program at eight locations, … Continue reading Another type of Netflix (and GoPro, and Hulu, and Pandora) trial

Travel advertising: Trends taking off in 2015 [INFOGRAPHIC]

What’s in store for the travel advertising industry in 2015? If there’s one thing we love here at Strauss Media, it’s a good infographic. The folks at Expedia Media Solutions and PhoCusWright did not disappoint. In 2015, expect to see: Robust Growth: Travel display ad spend will top $395 million in 2015, compared with $366 million in 2013. Increased Social … Continue reading Travel advertising: Trends taking off in 2015 [INFOGRAPHIC]

KLM gets local with new employee-run Twitter account for travelers

It’s easy for companies to grow stale on social media – but not Dutch airline KLM, which continues to dominate social media. Its latest venture is LocalEyes, a Twitter account and webpage offering tips from local employees. Every week, the company chooses an employee to take over the LocalEyes Twitter account and tweet about local … Continue reading KLM gets local with new employee-run Twitter account for travelers

How a 113-year-old brand saved Christmas (or at least invigorated its holiday sales)

Everyone knows The Polar Express, the massively popular children’s tale from 1985 that spawned the Oscar-nominated film. Less common knowledge: Lionel LLC, the 113-year-old toy company, is the only manufacturer holding the official license to release collectible Polar Express-themed train sets. With the 10th anniversary of the film approaching, Lionel aimed to harness the attention … Continue reading How a 113-year-old brand saved Christmas (or at least invigorated its holiday sales)

Sixty Things You Should Know About Social Media in Travel

Via Tnooz, by Julie McNamee from Webnwords. Here’s a selection of mostly social media tips that I picked up from World Travel Market in London this week. Social media’s “Dirty Little Secret” (Social data) Sarah Kennedy Ellis – Sabre Labs 1) Instagram is the place to be for brands – people engage with brands 40 times … Continue reading Sixty Things You Should Know About Social Media in Travel

Your newest vacation planners: Four Seasons and Pinterest

Bored? Turn to boards. Online boards, that is. Four Seasons just established a Pinterest presence to help you plan your next vacation. With the new trip-planning service, Pin.Pack.Go, travelers create Pinterest boards and invite their preferred Four Seasons hotel to chime in on recommendations of things to do and places to visit on their vacation. … Continue reading Your newest vacation planners: Four Seasons and Pinterest

“Tweeting” honey badger drums up business for Johannesburg Zoo

It’s a lot of work keeping up a Twitter feed, but it’s even harder when you have claws. That hasn’t stopped BG, Johannesburg Zoo’s resident – and now famous – media-savvy honey badger, who “tweets” at @ZooTweetsLive. Armed with the desire to boost crowds and overall awareness – but limited funds – the Jo’burg Zoo … Continue reading “Tweeting” honey badger drums up business for Johannesburg Zoo