Guest blogging can be a terrific potential opportunity for you to shine – all while conveniently directing traffic to your own website – but only if you know what you’re doing. Here are three ways a guest blogger can fail – and three ways you can make that post a smash hit instead. Mistake #1: … Continue reading How to fail at guest blogging in three easy steps
The explosive growth of social media and content marketing means more opportunities to promote your brand. With so many companies vying for attention in the digital sphere, how do you stand out? The answer lies in engaging storytelling. Creating a story around your product allows you to shape consumer brand perception. After years of declining sales, Apple rebounded after its … Continue reading Storytelling is magic for brands
Marriott, following a PR disaster in which it briefly blocked personal wifi hotspots, strives to win public favor once more by introducing access to Netflix, GoPro, Hulu, and Pandora at select properties. There’s a catch, though – guests must already have a subscription to some of these services. In a pilot program at eight locations, … Continue reading Another type of Netflix (and GoPro, and Hulu, and Pandora) trial
It’s easy for companies to grow stale on social media – but not Dutch airline KLM, which continues to dominate social media. Its latest venture is LocalEyes, a Twitter account and webpage offering tips from local employees. Every week, the company chooses an employee to take over the LocalEyes Twitter account and tweet about local … Continue reading KLM gets local with new employee-run Twitter account for travelers
Everyone knows The Polar Express, the massively popular children’s tale from 1985 that spawned the Oscar-nominated film. Less common knowledge: Lionel LLC, the 113-year-old toy company, is the only manufacturer holding the official license to release collectible Polar Express-themed train sets. With the 10th anniversary of the film approaching, Lionel aimed to harness the attention … Continue reading How a 113-year-old brand saved Christmas (or at least invigorated its holiday sales)
Bored? Turn to boards. Online boards, that is. Four Seasons just established a Pinterest presence to help you plan your next vacation. With the new trip-planning service, Pin.Pack.Go, travelers create Pinterest boards and invite their preferred Four Seasons hotel to chime in on recommendations of things to do and places to visit on their vacation. … Continue reading Your newest vacation planners: Four Seasons and Pinterest
It’s a lot of work keeping up a Twitter feed, but it’s even harder when you have claws. That hasn’t stopped BG, Johannesburg Zoo’s resident – and now famous – media-savvy honey badger, who “tweets” at @ZooTweetsLive. Armed with the desire to boost crowds and overall awareness – but limited funds – the Jo’burg Zoo … Continue reading “Tweeting” honey badger drums up business for Johannesburg Zoo
Reblogged from Mashable: From an innovative 23-year-old Vine creator to a “digital detox” summer camp for adults, here’s a roundup of the latest digital tricks, tips, and other news of note. – S.S. By Elisha Hartwig Another month has flown by, and we’re really hoping all those April showers will (finally) bring us May flowers. … Continue reading 15 Digital Media Resources You Might Have Missed
Everyone’s got an opinion. Now Colorado’s citizens have the chance to make their opinions known as the state turns to the masses and asks for their input on rebranding efforts. The new campaign, “Making Colorado,” asks people to submit their ideas, tweets, and photos that capture Colorado’s spirit. All material will be evaluated after the … Continue reading Crowdsourcing Colorado: citizens to rebrand the state
Ever tried something unorthodox to appeal to a different audience for your business? The creative minds over at Buick did just that: they wanted to target a younger demographic, so they came up with a Pinterest contest to design the interior and exterior of the company’s 2013 Encore luxury car. How would this target younger … Continue reading From Pinterest board to concept car
