How to get more from your content marketing campaign

Say you want to promote your business. You’ve got your Facebook page, your Twitter account, YouTube, Instagram, Pinterest. Mix in regular blog entries, article contributions, and traditional marketing methods… let’s just say you’re definitely not in GeoCities territory anymore. But how do you cast your net even further to widen your audience? What else could … Continue reading How to get more from your content marketing campaign

How half a billion check-ins help you find the perfect margarita

Today Foursquare announced a cool mapping feature that visualizes its users’ last 500,000,000 check-ins. Click on the interactive map to discover check-ins anywhere in the world. What’s the point? The Foursquare powers-that-be say recommendations will be more personalized than ever. For example, if locals frequent a certain watering hole (and check in on Foursquare) after … Continue reading How half a billion check-ins help you find the perfect margarita

Should brands build their own social communities?

Here’s the short answer: Yup. Here’s the long answer: It’s tough to monetize all those fans and followers floating around in cyberspace, but creating a social community can help cement loyalty, consequently bringing in those elusive dollars. NASA, for example, uses a white label software company called SocialEngine to power a site hosting a student … Continue reading Should brands build their own social communities?