California tourism site gets facelift

Visit California has unveiled a sleeker site for the state’s direct marketing organization (DMO). As a former California girl myself, it’s refreshing to see the digital portal align itself more closely with the natural beauty and excitement of the Golden State. Visit California will be the crown jewel in a media marketing plan costing $100 million a year. A … Continue reading California tourism site gets facelift

Travel advertising: Trends taking off in 2015 [INFOGRAPHIC]

What’s in store for the travel advertising industry in 2015? If there’s one thing we love here at Strauss Media, it’s a good infographic. The folks at Expedia Media Solutions and PhoCusWright did not disappoint. In 2015, expect to see: Robust Growth: Travel display ad spend will top $395 million in 2015, compared with $366 million in 2013. Increased Social … Continue reading Travel advertising: Trends taking off in 2015 [INFOGRAPHIC]

KLM gets local with new employee-run Twitter account for travelers

It’s easy for companies to grow stale on social media – but not Dutch airline KLM, which continues to dominate social media. Its latest venture is LocalEyes, a Twitter account and webpage offering tips from local employees. Every week, the company chooses an employee to take over the LocalEyes Twitter account and tweet about local … Continue reading KLM gets local with new employee-run Twitter account for travelers

Sixty Things You Should Know About Social Media in Travel

Via Tnooz, by Julie McNamee from Webnwords. Here’s a selection of mostly social media tips that I picked up from World Travel Market in London this week. Social media’s “Dirty Little Secret” (Social data) Sarah Kennedy Ellis – Sabre Labs 1) Instagram is the place to be for brands – people engage with brands 40 times … Continue reading Sixty Things You Should Know About Social Media in Travel

Tracks on the tracks

It takes about 30 minutes for London’s Gatwick Express, a fast train, to run between Gatwick Airport and the London Victoria railway station. In 30 minutes, you can also be completely transported in a different way, not by rail, but through music. Gatwick officials created an innovative music experience, titled Express Tracks, by commissioning three … Continue reading Tracks on the tracks

Marriott introduces new tech-friendly hotels

Marriott beckoned to the tired, the poor, the huddled masses of tech-savvy travelers weary of overpriced, spotty Wi-Fi access with nowhere to put their USB cords and lo, the Moxy Hotels brand was born. The company recently announced the innovative budget-friendly hotel chain, which features free Wi-Fi connection, built-in USB ports in each wall socket, … Continue reading Marriott introduces new tech-friendly hotels