California tourism site gets facelift

Visit California has unveiled a sleeker site for the state’s direct marketing organization (DMO). As a former California girl myself, it’s refreshing to see the digital portal align itself more closely with the natural beauty and excitement of the Golden State. Visit California will be the crown jewel in a media marketing plan costing $100 million a year. A … Continue reading California tourism site gets facelift

KLM gets local with new employee-run Twitter account for travelers

It’s easy for companies to grow stale on social media – but not Dutch airline KLM, which continues to dominate social media. Its latest venture is LocalEyes, a Twitter account and webpage offering tips from local employees. Every week, the company chooses an employee to take over the LocalEyes Twitter account and tweet about local … Continue reading KLM gets local with new employee-run Twitter account for travelers

Tracks on the tracks

It takes about 30 minutes for London’s Gatwick Express, a fast train, to run between Gatwick Airport and the London Victoria railway station. In 30 minutes, you can also be completely transported in a different way, not by rail, but through music. Gatwick officials created an innovative music experience, titled Express Tracks, by commissioning three … Continue reading Tracks on the tracks

Marriott introduces new tech-friendly hotels

Marriott beckoned to the tired, the poor, the huddled masses of tech-savvy travelers weary of overpriced, spotty Wi-Fi access with nowhere to put their USB cords and lo, the Moxy Hotels brand was born. The company recently announced the innovative budget-friendly hotel chain, which features free Wi-Fi connection, built-in USB ports in each wall socket, … Continue reading Marriott introduces new tech-friendly hotels

Crowdsourcing Colorado: citizens to rebrand the state

Everyone’s got an opinion. Now Colorado’s citizens have the chance to make their opinions known as the state turns to the masses and asks for their input on rebranding efforts. The new campaign, “Making Colorado,” asks people to submit their ideas, tweets, and photos that capture Colorado’s spirit. All material will be evaluated after the … Continue reading Crowdsourcing Colorado: citizens to rebrand the state