Storytelling is magic for brands

The explosive growth of social media and content marketing means more opportunities to promote your brand. With so many companies vying for attention in the digital sphere, how do you stand out? The answer lies in engaging storytelling. Creating a story around your product allows you to shape consumer brand perception. After years of declining sales, Apple rebounded after its … Continue reading Storytelling is magic for brands

30 predictions for social media & social media marketing in 2016

As the last month of 2015 dawns in a flurry of gift-wrapping and cocoa-drinking, prediction lists start their steady creep across the internet, with every technology prognosticator, online marketing expert, and social media blogger clamoring to forecast the potential state of our digital world in 2016. They might be right; they might be wrong – only time will tell. So, what’s in … Continue reading 30 predictions for social media & social media marketing in 2016

KLM gets local with new employee-run Twitter account for travelers

It’s easy for companies to grow stale on social media – but not Dutch airline KLM, which continues to dominate social media. Its latest venture is LocalEyes, a Twitter account and webpage offering tips from local employees. Every week, the company chooses an employee to take over the LocalEyes Twitter account and tweet about local … Continue reading KLM gets local with new employee-run Twitter account for travelers

How a 113-year-old brand saved Christmas (or at least invigorated its holiday sales)

Everyone knows The Polar Express, the massively popular children’s tale from 1985 that spawned the Oscar-nominated film. Less common knowledge: Lionel LLC, the 113-year-old toy company, is the only manufacturer holding the official license to release collectible Polar Express-themed train sets. With the 10th anniversary of the film approaching, Lionel aimed to harness the attention … Continue reading How a 113-year-old brand saved Christmas (or at least invigorated its holiday sales)

Sixty Things You Should Know About Social Media in Travel

Via Tnooz, by Julie McNamee from Webnwords. Here’s a selection of mostly social media tips that I picked up from World Travel Market in London this week. Social media’s “Dirty Little Secret” (Social data) Sarah Kennedy Ellis – Sabre Labs 1) Instagram is the place to be for brands – people engage with brands 40 times … Continue reading Sixty Things You Should Know About Social Media in Travel

“Tweeting” honey badger drums up business for Johannesburg Zoo

It’s a lot of work keeping up a Twitter feed, but it’s even harder when you have claws. That hasn’t stopped BG, Johannesburg Zoo’s resident – and now famous – media-savvy honey badger, who “tweets” at @ZooTweetsLive. Armed with the desire to boost crowds and overall awareness – but limited funds – the Jo’burg Zoo … Continue reading “Tweeting” honey badger drums up business for Johannesburg Zoo

Twitter, Google go transparent with information requests

Did you know today is Data Privacy Day? And what better way to celebrate than with new reports from Twitter and Google about government and rights holders’ requests for user information in 2012? Google, the internet giant that it is, received far more requests than Twitter, with about 21,000 requests from July through December last … Continue reading Twitter, Google go transparent with information requests