eBay just unveiled a delightfully creative online ad campaign to showcase its endless wares. In these “Shop a Song” spots, products playfully dip in and out of the screen as a tune plays, each item somehow matching the lyrics. In the “Only the Good Die Young Collection,” when Billy Joel croons, “You got a nice … Continue reading Shop a song with eBay
In an inspired ad campaign to herald Netflix’s arrival in Australia, broadband and cable company Optus recruited comedian Ricky Gervais to deadpan his way through a series of short ads to promote its partnership with the video streaming service. Karen Phipson of Optus explained: “Key to the strategy was to approach this through a lens of entertainment and let … Continue reading Ricky Gervais urges Aussies to watch Netflix. Or not. He doesn’t care.
Whoever crafted “Departure Roulette,” a compelling campaign for the adventurous at heart deserves a gold medal (or at least a few frequent flier miles). The company plucks airport travelers en route to their flights and asks if they’d like to tempt fate and push a button, activating a departure board that spits out a random … Continue reading Rad ad to travelers: Drop everything and go
Though companies engage in social media marketing every day, it’s rare to reach that pinnacle achievement. Yes, folks, we are talking about going VIRAL! (In a good way, not a sickbed sort of way.) How have hospitality and tourism companies been managing their social media campaigns? We’ll examine several businesses over the coming months and … Continue reading Socially Smart: Turkish Airlines
The world of social media can be overwhelming in its vastness. There are millions of people online right now, and they all have the attention span of a kid fueled by Pixy Stix. How, you may ask yourself, can you possibly get your ideas/products/brand noticed in all that noise? Check out some of the following … Continue reading Social media tips & tricks, part I
YouTube proved it is good for more than just cat videos. The company recently announced the presence of its new political hub for the 2012 U.S. election. It will live stream speeches at the Republican and Democratic National Conventions, host Google+ hangouts with political power players, and broadcast the presidential and vice presidential debates. In … Continue reading Cat videos or U.S. election coverage? You choose on YouTube.