Ricky Gervais urges Aussies to watch Netflix. Or not. He doesn’t care.

In an inspired ad campaign to herald Netflix’s arrival in Australia, broadband and cable company Optus recruited comedian Ricky Gervais to deadpan his way through a series of short ads to promote its partnership with the video streaming service. Karen Phipson of Optus explained: “Key to the strategy was to approach this through a lens of entertainment and let … Continue reading Ricky Gervais urges Aussies to watch Netflix. Or not. He doesn’t care.

Sixty Things You Should Know About Social Media in Travel

Via Tnooz, by Julie McNamee from Webnwords. Here’s a selection of mostly social media tips that I picked up from World Travel Market in London this week. Social media’s “Dirty Little Secret” (Social data) Sarah Kennedy Ellis – Sabre Labs 1) Instagram is the place to be for brands – people engage with brands 40 times … Continue reading Sixty Things You Should Know About Social Media in Travel

Cat videos or U.S. election coverage? You choose on YouTube.

YouTube proved it is good for more than just cat videos (though we do love a good cat video here at Strauss Media). The company recently announced the presence of its new political hub for the 2012 U.S. election. It will live stream speeches at the Republican and Democratic National Conventions, host Google+ hangouts with … Continue reading Cat videos or U.S. election coverage? You choose on YouTube.