Ricky Gervais urges Aussies to watch Netflix. Or not. He doesn’t care.

In an inspired ad campaign to herald Netflix’s arrival in Australia, broadband and cable company Optus recruited comedian Ricky Gervais to deadpan his way through a series of short ads to promote its partnership with the video streaming service. Karen Phipson of Optus explained: “Key to the strategy was to approach this through a lens of entertainment and let … Continue reading Ricky Gervais urges Aussies to watch Netflix. Or not. He doesn’t care.

Cat videos or U.S. election coverage? You choose on YouTube.

YouTube proved it is good for more than just cat videos. The company recently announced the presence of its new political hub for the 2012 U.S. election. It will live stream speeches at the Republican and Democratic National Conventions, host Google+ hangouts with political power players, and broadcast the presidential and vice presidential debates. In … Continue reading Cat videos or U.S. election coverage? You choose on YouTube.