Marriott, following a PR disaster in which it briefly blocked personal wifi hotspots, strives to win public favor once more by introducing access to Netflix, GoPro, Hulu, and Pandora at select properties. There’s a catch, though – guests must already have a subscription to some of these services. In a pilot program at eight locations, … Continue reading Another type of Netflix (and GoPro, and Hulu, and Pandora) trial
Cut-and-paste is a marketer’s worst nightmare and the very cradle of “dark media,” or digital content sharing that can’t be tracked using traditional methods. For example, if friends are making travel plans in a group chat via text, Mike might cut and paste a link to ABC Tropical Resort into the group text. The rest … Continue reading Is “dark media” ruining your marketing plan?
“Spacious Airplane Apartment,” trumpets the Airbnb listing. In one of our favorite promotions of the season, KLM and Airbnb have combined forces to create a fun promotion to commemorate the retirement of one of KLM’s planes in Amsterdam. KLM’s last MD-11 aircraft will be transformed into a small “apartment” where the winning bidder will spend the … Continue reading KLM, Airbnb team up for airplane sleepover
If you’re a travel marketer, you’d better get your cross-platform strategy in order – and fast. A recent study found a whopping 65 percent of travelers in Hong Kong used three devices to book their flights. Market research company GFK conducted a study among these travelers who would be making a trip during the following … Continue reading Multi-device mayhem: two-thirds of Hong Kong travelers book trips on three devices
Gone are the days where plane passengers squint at TV monitors five rows ahead, straining for the punchline in the latest Adam Sandler movie. Effective this April, United Airlines will stream inflight content directly to your iOS device on select aircraft. The initial rollout will affect Airbus A319, Airbus A320, Boeing 747-400 and select 777-200 … Continue reading Will your next flight be BYOD as airlines offer streaming inflight content?
It’s easy for companies to grow stale on social media – but not Dutch airline KLM, which continues to dominate social media. Its latest venture is LocalEyes, a Twitter account and webpage offering tips from local employees. Every week, the company chooses an employee to take over the LocalEyes Twitter account and tweet about local … Continue reading KLM gets local with new employee-run Twitter account for travelers
Everyone knows The Polar Express, the massively popular children’s tale from 1985 that spawned the Oscar-nominated film. Less common knowledge: Lionel LLC, the 113-year-old toy company, is the only manufacturer holding the official license to release collectible Polar Express-themed train sets. With the 10th anniversary of the film approaching, Lionel aimed to harness the attention … Continue reading How a 113-year-old brand saved Christmas (or at least invigorated its holiday sales)
Bored? Turn to boards. Online boards, that is. Four Seasons just established a Pinterest presence to help you plan your next vacation. With the new trip-planning service, Pin.Pack.Go, travelers create Pinterest boards and invite their preferred Four Seasons hotel to chime in on recommendations of things to do and places to visit on their vacation. … Continue reading Your newest vacation planners: Four Seasons and Pinterest
It takes about 30 minutes for London’s Gatwick Express, a fast train, to run between Gatwick Airport and the London Victoria railway station. In 30 minutes, you can also be completely transported in a different way, not by rail, but through music. Gatwick officials created an innovative music experience, titled Express Tracks, by commissioning three … Continue reading Tracks on the tracks
It’s a lot of work keeping up a Twitter feed, but it’s even harder when you have claws. That hasn’t stopped BG, Johannesburg Zoo’s resident – and now famous – media-savvy honey badger, who “tweets” at @ZooTweetsLive. Armed with the desire to boost crowds and overall awareness – but limited funds – the Jo’burg Zoo … Continue reading “Tweeting” honey badger drums up business for Johannesburg Zoo