Did you know today is Data Privacy Day? And what better way to celebrate than with new reports from Twitter and Google about government and rights holders’ requests for user information in 2012? Google, the internet giant that it is, received far more requests than Twitter, with about 21,000 requests from July through December last … Continue reading Twitter, Google go transparent with information requests
Mobile use is impacting marketing campaigns in a big way. Most people grab their nearest device when they want to check their email and more often, that device is a smartphone. Recent Nielsen data indicates more than 50 percent of U.S. mobile subscribers own smartphones, a number that continues to grow. More numbers for you: … Continue reading So your mobile email marketing campaign sucks
Today Foursquare announced a cool mapping feature that visualizes its users’ last 500,000,000 check-ins. Click on the interactive map to discover check-ins anywhere in the world. What’s the point? The Foursquare powers-that-be say recommendations will be more personalized than ever. For example, if locals frequent a certain watering hole (and check in on Foursquare) after … Continue reading How half a billion check-ins help you find the perfect margarita
The “Reply All” button can be a beautiful thing. You can seamlessly deliver information to all your parties with just a single click. Unfortunately, when that single click should have been on the “Reply” button – not the “Reply All” button – things can get a little sticky. That convenient dream of a shortcut can … Continue reading Step away from the “Reply All” button
Here’s the short answer: Yup. Here’s the long answer: It’s tough to monetize all those fans and followers floating around in cyberspace, but creating a social community can help cement loyalty, consequently bringing in those elusive dollars. NASA, for example, uses a white label software company called SocialEngine to power a site hosting a student … Continue reading Should brands build their own social communities?
Have you caught up with last week’s Social Media Tips & Tricks, part I? Guess you’re ready for part II! Read on to discover more ways to synergize your social media presence and increase your influence: Demonstrate your social media clout by boosting your Klout score and highlighting your numbers of followers Provide an RSS … Continue reading Social media tips & tricks, part II
The world of social media can be overwhelming in its vastness. There are millions of people online right now, and they all have the attention span of a kid fueled by Pixy Stix. How, you may ask yourself, can you possibly get your ideas/products/brand noticed in all that noise? Check out some of the following … Continue reading Social media tips & tricks, part I
I’ll confess: I’m a Starbucks addict. Give me a tall, venti, grande anything and I am set for the rest of the day. So we have some particularly exciting news coming out of Square Wallet today: the mobile payment system just added 7,000 Starbucks locations to its roster. Starbucks customers are already fairly savvy when … Continue reading Thousands of Starbucks… for Square Wallet
This week, BuzzFeed announced it would be opening a Los Angeles bureau to complement its burgeoning New York presence, which made our hearts flutter over at Strauss Media since BuzzFeed is one of our favorite inventions – right up there with Nutella, really. The site is firmly entrenched in pop culture, serving up delightfully zeitgeist-y … Continue reading Welcome to Tinseltown, Buzzfeed!
Behold Tumblr: behemoth host of 77 million blogs (as of Oct. 2012), 20 billion blog posts (as of April 2012), and one missing vowel. The social media giant announced this week it would be expanding its original content by issuing a clarion call to freelancers: now anyone can pitch stories for inclusion in Tumblr’s popular … Continue reading Tumblr tumbls toward more original content