Internal communications: Operations and Technology
Trusted executive communicator: Created communications on behalf of the CEO, COO, and heads of operations, technology, and governance. Specialized in developing and executing internal communications plans for new initiatives after reorganizations.
Work included:
- Communications plans
- Education campaigns
- Training presentations
- Executive communications
- Social media editorial calendars
- Strategy decks
- Publications: Organizational announcements, articles, success stories, email newsletters
External communications: Financial security education
Led financial security education campaigns for bank’s public site, social media channels, and digital/print platforms. Designed engaging audience-first content strategy, informed by business objectives, competitive research, and data. Managed creation of all digital content and print marketing collateral. Drove adoption and growth of banking authentication products: Face ID, fingerprint ID, 2-step verification, voice verification.
Project lead for all content on fraud and security education site and Spanish-language site.
- Security Center (image)
- Security Center – Spanish (image)
- Fraud Prevention and Cybersecurity Tips
- Security Tools and Options
- Phishing Email and Tech Scams
- Scams and Cyber Threats
Social media campaigns
Established, led social media strategy and execution for three years. Multi-year paid and organic campaigns delivered weekly security education tips to Wells Fargo social media audiences on Facebook, Twitter, Instagram, and LinkedIn. Budgets: $50K to $500K.
Select posts:
Select articles
- Why College Students and Young Adults are Targets for Scams
- Pull the Plug on Social Media Scammers
- 10 Tips to Thwart Cyber Criminals
- Beware of the Danger of Cyber Threats
- Don’t Be a Victim of an IRS Imposter Scam
- Protecting the Elderly from Fraud & Scams
Brochures
Emails
- Account security that moves with you
- Customize security features for added protection
- Unleash more account protection during Cyber Security Awareness Month
- Advancing account security for your business
Articles
- A Marine’s Promise at Iwo Jima — 60 Years On
- “Rosie the Riveter” Turned Soldier Salutes Women Veterans at Cincinnati
- Birds of a Feather Heal Together
- Brain-Injured Vets Benefit from “Horses for Heroes” Rehabilitation
- Cuppa Joe? Volunteer Serving Coffee — and Veterans — Since 1950
- “I Understand; I’m a Vet, Too”
- Scaling Back the Weight with MOVE!
- Sports Put A Spark into Lives of Blind, Low-Vision Vets
- The Strength of a Sisterhood Brings Women Vets Together
- Trip Down Memory Lane Leads to Washington
- Veterans Aim Sky-High with “Upward Bound”
- Veterans Can Chat Online with Suicide Prevention Staff
- Veterans Find Contemporary Relief in Ancient Discipline
- Veterans Helping Veterans, One Phone Call at a Time
Graphic design
- Pull-up sign: Welcome Home, We’re Here for You
- Conference giveaways: Fan. Facebook + VA
Web page content
- Corporate Site – About Us: Web copy
- E-reading Product Site: Web copy
Brochures
- College Bookstore Catalog
- Digital Content and Services
- Digital Content Sharing Solutions for Consortia
- International Retail
- Launch & Management Best Practices
Fliers
- E-reading Program for Schools
- New Year, New App!
- Site Scoping: Ensuring Student Access to Content
- Unbound: Meeting Local Demand in Shared Resource Communities
- Delivering Richer Content to a Greener World
E-blasts
- Chelsea Clinton: It’s Your World – Get Informed, Get Inspired & Get Going!
- Holiday Gift Ideas from Simon & Schuster
- New Middle-Grade Series Adventures from HarperCollins Children’s Books
- Woodward Exposes a Final Piece of the Nixon Puzzle
Posters
- Book Lover
- Hello, Spring
- Irish Eyes are Smiling
- Love Your Library
- Snow is Falling and eBooks are Calling
Postcards and stickers
Print ads
Web ads
- Banned Book Week
- Download Our New App
- Give Yourself a Gift This Holiday Season
- Kick Off the School Year
- Rake in Great Reads
- Tired of Long Waits?
Articles
- The 100-Mile Man
- Calling All New Hires: How to Survive Your First Month
- Bounce’s Penny Wars Pay Off
- Pegasus Improving Invoicing and Communication
- For One Company, It’s ‘Ready, Set, Grow’
- Reno: Movin’ On Up
- Employees Bond Over Burgers, Bikes at Summer Party
- Fantasy Freight Trophy Awarded
- Big Winners at Appreciation Week
Marketing communications leader 
